Senior Marketing & Business Development Executive

The patent and trade mark attorney sector is unusual.
 
In some ways, the firms are like law firms. They provide legal advice and services to their clients. They’re also usually partnerships with practice groups of trainees, associates and partners working alongside expert colleagues in business support teams. And the best firms have a sharp focus on client relationships, top quality work and hiring and looking after the very best people.
 
But they’re also different. They are focussed solely on patents and trademarks, and so their clients are drawn from the world’s most innovative technology companies and brand owners. Being specialists, the top firms in this sector are much smaller than the leading law firms; but they’re nevertheless highly profitable. And the attorneys who work in them aren’t solicitors. Instead, many are scientists or engineers.
 
 
The opportunity
We are seeking a Senior Marketing & Business Development Executive (SBDE) to work within the Life Sciences & Chemistry (LSC) and Trade Mark (TM) practice groups and the marketing and business development (MBD) team to develop and implement plans and initiatives to drive growth within the practices. This role offers an exciting opportunity based in London, but supporting a team split between London, The Netherlands, and San Francisco working at the forefront of developments.
 
As part of an established and respected MBD team that delivers a gold-star service, both internally and externally, this role will also support some of the firm's industry groups, working with partners and associates from across the whole firm. This role will help focus energies on practice group-specific client development and profile-raising work and continue to roll out practice-specific BD activities that are connected to the wider firmwide plan.

Role and responsibilities
The SBDE will take on a broad spectrum of responsibilities, including:
 
Practice group and key account management

• Manage the BD pipelines for the practices and their members, including client targeting and managing prospects
• Work closely with and provide support to business development team members in San Francisco and The Netherlands
• Plan and manage business development trips
• Support the development and growth of a number of key client accounts and targets for each practice group
• Drive client-centric initiatives as part of a pipeline management programme
• Monitor and develop client relationships
• Monitor key client plans and objectives
• Ensure adoption of firm’s CRM system and manage contact list management
• Run, encourage, and track activity and ROI for monthly campaign and sector meetings

 
Project management

• Oversee the implementation of LSC and TM’s growth projects and plans
• Work closely with fee earners to hit deadlines and keep projects on target
• Further assist the practice group with projects and tasks to drive activity within the practices’ group development plans
• Support the legal directories programme for the firm

 
Communications

• Supporting on internal and client communications and marketing initiatives
• Assisting with the distribution of journalistic, legal/technical content, and other communications by fee earners to prospects and clients
• Work with the central design and comms team to tailor specific communications and updates

 
Events

• Concept, support, and assist in the running of events (virtual and in person) for firm and practice groups, from concept stage through to execution and excellent follow-up

 
Pitch support

• Managing and supporting the pitch and proposal process

 
Research

• Conduct market research and analysis
• Produce background research into trends within different sectors of LSC and TM to help aid fee earners’ business development

 
 
Person specification
In summary the successful candidate will be bright, proactive and creative, with a real passion for growing our business!
We are ideally looking for an individual with:

• Significant prior experience working within a Marketing and Business Development team within professional services

• Stellar organisational skills and a positive attitude
• A university degree and a good academic record
• Superior communications skills (both written and oral)
• Excellent interpersonal and influencing skills including the ability to work effectively with individuals at all levels and present to a wider audience, as required

 
 

We aren’t committed to diversity because it’s “good for business” or because it’s the “right thing to do.” We’re committed because it makes our firm a superb place to work. Whatever your background, you’re welcome here because we love the creativity that difference brings.
 
All candidates will be treated on their merits regardless of race, ethnicity, gender, sexual orientation, age, religion, marital or parental status, disability, or socio-economic background.

If you’re interested in this role, please apply now or send an up to date copy of your CV and covering letter to hiring@kilburnstrode.com.