Ruby has expertise across the full lifecycle of trade marks, from initial clearance searches to enforcement and dispute resolution. A key part of her practice is global portfolio management, including coordinating multi-jurisdictional filing programs and prosecution.
She has extensive experience in contentious matters, such as registry proceedings and negotiating settlements. Ruby also assists clients with online brand protection through domain name disputes and social media takedowns.
Ruby works with a wide range of clients- from SMEs to multinational corporations- across diverse industries. She has a particular interest in the beauty and personal care sector, where she enjoys helping brands protect and strengthen their brand identity in a competitive global market.