It’s a tough old world out there for F&D brands. Fierce competition in a crowded market, rising costs, economic uncertainty and the rise of supermarket own brands are just a few of the challenges which companies face.
Yet the passion of those in the F&D space continues to burn strong, with new brands emerging all the time and consumer engagement never greater. So how are some brands nailing it despite the challenges and what lies behind their success? What are they doing that others aren’t? And just what is the secret to building real traction and brand loyalty at home, while developing your export market in a measured and strategic way?
Join us for this, our first in a series of in-person F&D events, as we bring together an inspiring and expert team of speakers to explore the “Power of Brand”.
We’ll kick off the event with a keynote from
Emily Laws, Head of Brand at
Lucky Saint, the UK’s leading independent alcohol-free beer, who will share her expertise on the “personality of a brand” – and how to achieve that all-important holistic branding and marketing strategy. Next we’ll host a panel featuring the expert insight of
Raheel Rehman, Head of International at
DASH Water,
Sandra Sullivan of the
Food & Drink Exporters Association and
Euan Duncan of solicitors
MFMac, as we look at the strategy of building a brand abroad and what you really need to know. Then, following an overview from our K&S colleague
Carol Nyahasha of some recent F&D disputes and how IP (and some well-played PR) has played a crucial role in the outcome, please stay for some drinks and networking.
We hope you can join us! If you have any colleagues or other contacts in the F&D space who might be interested in coming, please do share this invite.
Event details:
Date: Wednesday 2 October 2024
Time: Registration: 3:00 - 3:30pm
| Seminar 3:30 - 5:30pm
| Drinks reception: 5:30 - 7:00pm
Location: Kilburn & Strode, Lacon London, 84 Theobalds Rd, London WC1X 8NL
Nearest tube: Holborn
Any additional needs:
events@kilburnstrode.com
Register here