(Supermac’s (Holdings) Ltd v McDonald’s International Property Company Limited)
The EU trade mark registration ‘BIG MAC’ has been revoked by the EUIPO Cancellation Division on the basis of lack of genuine use.
Carrollanne Lindley, partner and trade mark attorney, and Philippa Malas, consultant, at Kilburn & Strode consider the importance of this case and what practical lessons can be learned.
We are honoured to once again have worked with the editorial team at LexisNexis on this publication.
For further information and an IP expert profile of Carrollanne, please also head to the Lexis®PSL website.
The LexisNexis IP analysis – Big Mac trade mark action – they’re not lovin’ it is available to download as a PDF via this link.