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Ranked by MIP as one of their “Top 250 Women in IP”, Rowena helps businesses protect and build value in their brands. She is a trade mark partner in our London team and leads our firm’s Food & Drink sector group.
With over 17 years of experience, Rowena specialises in helping UK-based businesses in their international growth, as well as US and EU multinationals for whom the UK market is key. There are very few countries where she hasn’t filed trade marks, making her an expert in the local nuances of international brand protection.  Her work includes everything from multi-jurisdictional clearance work, prosecution, oppositions and cancellations, through to infringement, dispute resolution, portfolio management and dealing with investors.
Rowena has worked with clients of all sizes and across a wide range of sectors, but she is particularly known for her work in the fields of food and drink, financial services and leisure.
Clients value not just Rowena’s experience and commercial instincts, but also the genuine interest she takes in their business and the importance she places on relationships. 
Rowena is also well-known and respected in the industry, having sat on a variety of intellectual property committees including FICPI, TIPLO and INTA.  

“Rowena is an amazing attorney. She is commercial, practical, thorough, knowledgeable and is a pleasure to work with. Rowena also has excellent client care and people skills, coupled with extensive expertise in trademarks. She is the best of the best.” - WTR 1000, 2023 

"Rowena Tolley is one of the best UK trade mark attorneys that we have worked with. She is incredibly prompt, responsive and commercially sensible. She communicates very effectively and efficiently, allowing us to dedicate minimal time to addressing the requirement at hand." - Legal 500, 2022

"Rowena Tolley is highly responsive, practical, efficient, and a joy to work with." - Legal 500, 2022

'Virtually no trade mark practitioner in the United Kingdom is more emphatically recommended than Rowena Price. "She is super responsive, utterly charming and a total professional. She has excellent strategic instincts, is very thoughtful and has outstanding client skills. She deserves top grades." Many peers recommended her spontaneously, citing her as "really thorough" yet "practical and efficient".' - WTR 1000, 2019

"Extremely commercial, super-responsive and brilliant with clients. She is just all of the things you would want." - Chambers and Partners, 2017

World Food Forum Startup Innovation Awards (2023)

Food & Drink on the international stage – Food & Drink Exporters Association (2023)

Brand battles in Food & Drink: How to play the game and win (2023)

Turning up the heat: Sustainability & branding in the F&D sector, (2023)

Spice up your life: intellectual property for the recipe revolution (2022)

AI in the kitchen: The future of food technology (2022)

Drinking, dining & disruption: the revolutionaries in the Food & Drink industry – Lucky Saint, with Luke Boase, Founder and Emma Heal, Managing Director of Lucky Saint (2022)

Colour cohesion: the secret to registering your alcohol bottle shapes?, with Martina Ferro (2022)

Drinking, dining & disruption: the revolutionaries in the Food & Drink industry - Hampton Court Gin, with Simon Marjoram, Founder of Hampton Court Gin (2022)

Drinking, dining & disruption: the revolutionaries in the Food & Drink industry - Russell & Atwell, with Giles Atwell, Co-Founder of Russell & Atwell (2022)

Not such a perfect match! Rowena Tolley reports on M&S’ blunder, (2022)

Drinking, dining & disruption: the revolutionaries in the Food & Drink industry - Moorish, with Julie Waddell, Founder of Moorish Dips (2022)

Big news, yet no news: UK Government retains status quo for exhaustion of IP rights – at least for now… (2022)

Gone in a flash - EUIPO cancels two Polaroid marks over simple shape, with Joe Francké (2022)

Drinking, dining & disruption: the revolutionaries in the Food & Drink industry - Nc'nean, with Annabel Thomas, CEO and Founder, Nc'nean Distillery (2021)

Trade marks and geographical indications in a post-Brexit landscape, (2021)


Chartered Trade Mark Attorney (UK)
MA Hons - University of Cambridge


The Chartered Institute of Trade Mark Attorneys (CITMA)

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