If you follow us on LinkedIn or Twitter, you’ll know that we’ve been creating and putting out a lot of content. In place of face to face meetings, it's one of the easy things we can be doing to #StayConnected.
Our weekly Click2Shares have been designed to make it simple for you to… well… click and share that content on social media.
We’ve just added some enhancements that will make it even easier for you to do so, while opening up another channel of communication with your contacts: e-mail.
Little e-mails with big impact
Short personal e-mails to your contacts have big impact. There have been many examples of articles, invitations, and other pieces of content triggering great responses from recipients. We’ve seen relationships that have long gone quiet reignite and we’ve seen our fair share of invitations to pitch as a result.
Making it easy for you
We have now added “.oft” files to our toolkit for you to use in outreach to your contacts. An .oft is an Outlook template message, pre-written, that you can quickly personalise and send. For new articles, we will be trialing asking authors to supply short punchy text that can be included in these messages and we will link to them directly in upcoming Click2Shares. Below the article title and descriptor, you’ll see the following options.
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Read the full piece
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Click to like/share on LinkedIn
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Click to like/retweet on Twitter
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Click to download oft. mailer (new!)
When you click this final option, you’ll be taken to a page in Jostle to download the mailer. The download button will be in the upper right-hand corner of the screen (note that no online preview will be available). Once downloaded to your computer, open it up and send your heart’s content (noting my caveat below...)
These will also all be stored in a folder on Jostle for you to access anytime. To find them, go to: Library -> Marketing & Business Development -> E-mail templates -> 2020
Can’t wait until then?
We’ve been trialling this for the past few weeks and have a number of articles already prepared. If you’d like to send any of them on to clients, please do so using the links below.
Guidance on patenting software-based inventions at the EPO - Part 1 - article
The Tech team has published an article on an important Board of Appeal decision at the European Patent Office (T 697/17). It’s fair to say that patenting inventions relating to software can be a frustrating experience in Europe. For that reason, Greg and Benni have taken a fine tooth comb to this decision and have unearthed some crucial practice points on drafting software-based patent applications for Europe.
Here is a link to the article
Here is a link to the .oft mailer
Essential guidance on patenting software-based inventions at the EPO - Part 2 - article
Our Tech team has just published an in-depth analysis of a recent Board of Appeal decision on patenting software-based inventions at the European Patent Office (T 1749/14). This is a particularly interesting area with plenty of potential obstacles standing in the way of success. Some useful practice points are provided at the end of the article.
Here is a link to the article
Here is a link to the .oft mailer
EPO Enlarged Board of Appeal Decision G 3/19 and the patentability of plant and animal products in Europe - article
Recently, the EPO issued another decision (G 3/19, “Pepper”) from the Enlarged Board of Appeal (EBA) regarding the patentability of plant and animal products. The decision is the latest decision in over two decades of EPO case law relating to “essentially biological processes” for the production of plants and animals. Tom and Harriet set out the practical consequences for the Agri-Tech sector, as well as examine the potential wider ramifications of the decision in detail, including the comment from the EBA that “a particular interpretation which has been given to a legal provision can never be taken as carved in stone, because the meaning of the provision may change or evolve over time”.
Here is a link to the article
Here is a link to the oft. mailer
Crisis and Innovation - article
Kicking off a new series of articles with an analytical review of innovation through historical global crises, Professor Gwilym Roberts and RWS' Costas Stephanides are turning the focus onto the world of patenting.
Here is a link to the article
Here is a link to the .oft mailer
Destined for perpetual refusal, or verging on a new everlasting movement? - article
Using a recent invention by NASA as an example, Katy and Josh look at industrial applicability, alongside novelty and inventive step, as one of the conditions an invention must meet in order to be considered patentable at the EPO and the UK IPO. As global interest in solving today’s energy crisis continues to grow, the requirement for industrial applicability and its relationship with sufficiency raises important considerations regarding the filing strategy when pursuing patent protection. It also raises questions about when a patent application should be filed to fully exploit an invention's worth; and, if a patent application can be sufficient if no working version of the invention exists yet.
Here is a link to the article
Here is a link to the .oft mailer
Why it is now easier to patent high-purity chemicals at the EPO, and how to do it - article
The article shines a light on a recent change in the way the European Patent Office decides whether applications to high-purity chemicals are patentable. It’s a change with impact on industries such as pharma, food & beverage and cosmetics where it can be crucial that chemical products have high purity. The authors, Dan Wood andMark Abthorpe, also provide some tips on drafting patent applications to take advantage of this opportunity to seek extra protection for these valuable products.
Here is a link to the article
Here is a link to the.oft mailer
EPO Case Law Review - video recording
Double patenting, priority entitlement, and patentability of plants and animals... It’s been a busy year at the EPO. To bring clarity to these issues, we recently hosted an overview of recent decisions from the EPO and a deep dive into live and decided cases. A cross-practice group of our patent attorneys provided concise snapshots before giving their opinions and key take-home points. We are happy to offer you the opportunity to listen to the recording. In it, we cover: Highlights of decisions from the EPO Technical Boards of Appeal so far in 2020; Updates on referrals to the EPO’s highest court, the Enlarged Board of Appeal, including questions relating to double patenting, computer-implemented simulations, and patentability of plants and animals; The EPO’s current approach to double patenting – is it ever an issue?; and Priority entitlement questions in Broad’s CRISPR patent
Here is a link to the recording
Here is a link to the .oft mailer
The caveat: While we want you to be sharing content with your contacts, please ensure that you're reading these articles and tailoring these e-mailers before you send them on.
Any questions? Contact me or the MBD team to discuss. We’re happy to help you #StayConnected