It is important for the proprietors of trade mark registrations to ensure that they are used correctly, but it can be difficult to know exactly where to start.
To assist, Carrollanne Lindley and Lorraine Lowell Neale, part of our trade mark’s team, have produced a handy overview on “Guidance on the correct use of trade marks in a business — checklist” as a simple method of creating clear and concise steps for both internal and external teams to adhere to.
By using this checklist, business owners can ensure that their brand is recognised by the public as badges of origin for the goods and/or services in respect of which they are used. In addition, this guide will help business owners to minimise the risk of challenges by third parties on the basis that the marks have become generic or misleading, or that they lack distinctiveness.
Here to help
For more information about UK and European trade marks, or if you would like any advice, please contact Carrollanne Lindley, Lorraine Lowell Neale or your usual Kilburn & Strode trade mark advisor.